Chromavis Fetes New Offices

Leading cosmetics creator and manufacturer Chromavis feted the opening of its first-ever U.S. showroom last April 22 alongside partners, clients and friends.

Chromavis was formed as a result of the 2008 merger between Gamma Croma and Clavis, with an accumulated 25 years in the beauty business. In addition to its Milan headquarters, Chromavis now operates two offices in Paris and New York, with four labs and three production units that service the company’s over 300 clients in roughly 50 countries around the globe.

In addition to its first U.S. location—situated on 24 West 57th Street in Manhattan—Chromavis is also marking its foray into the cosmetic pencil market with a new venture alongside the German brand Lyra. The company’s new division, Chromalyra, will be devoted exclusively to makeup pencils.

Chromavis 1

Chromavis’ Bernard Msellati, Mary Ann Guarino,
Marco Russo, Romualdo Priore and Roberto Petrucci.

Chromavis 2

Chromavis’ Valentina Pavia with Andrea Cheriatti and OM Factory’s Irene Carzoli.


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Prescriptives’ Julie Birns and Robertet’s Pierre Wulff (c.) with M.A.C’s Jaclyn Davis, Adeline Yu and Kelle Jacob.


May 13, 2009 1:39 pm

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mark’s Norma Williams and Gail Boyé with Bernard Msellati, Mary Ann Guarino and Romualdo Priore.

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George Ledes with Laura Geller Makeup’s Laura Geller.



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M.A.C’s Jennifer Balbier with Beauty Fashion’s George Ledes, ACI’s Joanne Benjamin and Romualdo Priore.

Chromavis 4

Bernard Msellati and Marco Russo (2nd r.) with M.A.C’s Isabelle Rovner and 3Labs’ Werner Hofmann.