Dior Showcases Film, House DJ in Times Square

Dior photo 1Dior Beauty hosted the premiere of Liz Goldwyn’s new short film, Underwater Ballet, which debuted on the Spectacolor display in Times Square on May 1.

The film features “a lone woman in an underwater universe [dancing] to a strange and haunting tune,” according to the director, who also collaborated with Dior on the launch of a previous documentary, Pretty Things, chronicling the art of burlesque dance.

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Also in Times Square, the brand’s house DJ, Harley Viera-Newton, spun tunes at Sephora on May 15, in celebration of the new Dior Cristal summer color collection. DiorShow artist Rodderick Gregg and his team were on hand to introduce new items and provide color consultations.

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July 11. 2009, 10:56 am