Prevention’s ‘Defy Your Age’ Study

Prevention has announced the results of its first-ever beauty research study entitled “Defy Your Age,” which sought to reveal women’s attitudes, behaviors and purchasing decisions toward anti-aging products and procedures.

Ultimately intended to educate advertisers on the always-buoyant category, the study revealed that 73% of women had used anti-aging products within the past 12 months. Biggest aging concerns overall included lines and wrinkles (58%), followed by dark circles (46%), skin elasticity (44%) and cellulite (36%).

Research for the survey was conducted online by 1,500 women, aged 18 to 59.

“Prevention’s ‘Defy Your Age’ Beauty Report further reinforces the strength and viability of the Prevention brand within the anti-aging beauty category,” stated the magazine’s senior vice president and publisher, Mary Murcko.

“The anti-aging market is going to be one of the most important conversations happening in Boca at the PCPC meeting this year,” added beauty editor Katie Becker. “It defines who we are at Prevention, and we’ll be at the forefront of those discussions.”