Luxury Swiss beauty brand La Prairie has appointed Jaime Maser its director of communications, effective immediately.
In this newly-created position, Ms. Maser will report directly to Lynne Florio, president of La Prairie, and pilot the brand’s North American public relations and communications efforts.
Ms. Maser was previously the beauty and wellness director at Paul Wilmot Communications for four years.
“The creation of this position speaks to the constant evolution of the media world,” Ms. Florio said. “Having an internal person dedicated to acting as the eyes and ears of the brand is crucial.”
