Bulletins

P&G Purchases Zirh

P&G is making good on its vow to become a leader in the world of male grooming.

Following the purchase of The Art of Shaving earlier this month, the company announced its acquisition of men’s skin care brand Zirh on June 16.
P&G already boasts a strong portfolio of male brands, the firm stated, including Gillette, Old Spice, Braun and a collection of leading male fine fragrances.

"Although it is a relatively small, North American-centric business, its super-premium positioning and product lineup is a perfect complement to our portfolio," stated Chip Bergh, group president, P&G male grooming.

Founded in 1995, Zirh’s products are sold at department and specialty stores and online.

"Zirh is a quintessentially male brand designed specifically to meet men's unique skin care needs,” said Brian Robinson, president, Zirh Holdings, who sold, and then purchased the brand back from Shiseido in 2007. “This was a great move for both companies."

 

 

June 18, 2009 10:31 am