L’Oréal, Lifetime Partner on Upcoming Runway Season
For the eagerly-awaited sixth season of Project Runway on Lifetime Television, the network will enter an exclusive, multi-platform partnership with L’Oréal Paris and Garnier.
L’Oréal Paris and Garnier will serve as Project Runway’s official makeup and hair care sponsors, respectively. The collaboration is set to include in-show product integration, co-branded on-air promotion and extensive digital media content, including a major online sweepstakes.
Additionally, L’Oreal Paris will provide a $100,000 prize for the winner of Project Runway and a $25,000 prizing for Models of the Runway—a spin-off show premiering after Project Runway‘s debut on August 20.
