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Bumble and Bumble to Sustain Partnership with Broadway’s Hair

Bumble and bumble photoAs last year’s revival of the renowned musical Hair transitions to Broadway, Bumble and bumble will continue to serve as its exclusive hair care partner, providing full access to all of its products and services, the company announced. After a limited run at The Public Theater last summer, Hair opened at the Al Hirschfeld Theatre on March 31.

“We’re thrilled that…even greater numbers of theater-goers will be exposed to the musical’s celebration of individuality and nonconformity, which echoes Bumble’s own philosophy toward the craft of hairdressing,” stated Peter Lichtenthal, president of the Lauder-owned brand.

 

April 7, 2009 3:11 pm