Donna Karan Cosmetics heralded the arrival of spring by distributing fresh cut flowers and samples of its new Be Delicious Fresh Blossom fragrance to passersby of Bloomingdale’s 59th Street and the DKNY store uptown.
Fresh Blossom, a permanent addition to DKNY’s Be Delicious fragrance family, was created by Symrise’s Maurice Roucel and features notes of grapefruit, cassis, apricot, muguet, petal rose, jasmine, blonde woods and smooth skin accords.
It will be distributed within approximately 2,000 Macy’s, Bloomingdale’s, Sephora and DKNY retail stores nationwide.