Bulletins
FiFis to Welcome Celebrity Guests
Because celebrities have become a quintessential part of the fragrance business, it’s only fitting that the FiFis—the industry’s Oscar equivalent—will feature a star-studded cast of its own. This year, The Fragrance Foundation will welcome Queen Latifah, Paris Hilton, Marc Jacobs, Mary J. Blige, Samantha Harris, Simon Doonan and Jonathan Adler, it announced on Monday.
“The media buzz calls attention to the pleasure and enjoyment that fragrance can bring to the consumer and helps keep our business thriving,” stated Rochelle Bloom, president of The Fragrance Foundation.