Bulletins
50 cent’s Olfactive Power
Curtis “50 Cent” Jackson will introduce his first fragrance, Power by fifty cent, exclusively at Macy’s in November.
The juice—which contains green citrus fruity notes juxtaposed against a musky, woody base—was developed by Firmenich, with packaging by Maesa Group.
The fragrance is being brought to market by Lighthouse Beauty—a vertically-integrated branding, design, manufacturing and distribution company—for which Power by fifty cent is its first project.
The eau de toilette will be available in 1.7 oz. and 3.4 oz. sizes for $50.50 and $68.50, respectively. A two-piece gift set containing the 3.4-oz EDT and a 3.4-oz. aftershave is priced at $68.50.