Laurice Rahmé, founder and CEO of Bond No. 9, made a personal appearance at Saks Fifth Avenue’s flagship store on March 14, inviting consumers to experience the brand’s new fragrance, Brooklyn. “It’s all about creating relationships and giving a face to our business,” Ms. Rahmé said.
Saks’ Karyn Benvenuto, vice president of cosmetics, fragrances and ready-to-wear, said that appearances and animation in the fragrance department “bring fragrances to life. It allows the customer to not only smell but touch and feel the fragrances.”